Online identity has become a core part of how businesses operate and interact with clients. As domain names gain commercial value, disputes over ownership and misuse are becoming more frequent, especially when trademarks and digital assets overlap.

This article explains how the Uniform Domain Name Dispute Resolution Policy (UDRP) offers a structured, efficient way to address such conflicts, helping businesses protect their online presence and brand integrity.

An article by Xenia Kasapi Kyriacou, Head of IP & GDPR.

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